Title: Digital Strategy Manager

Reports to: Director of Communications

About Healthier Colorado:

Healthier Colorado is a statewide organization dedicated to finding and advocating for the policy solutions that give all Coloradans a better chance at a healthy life. We work across party lines and with every tool possible, from grassroots organizing and lobbying to ballot initiatives and candidate elections, to connect Coloradans with the policies that affect their health.

Equal Employment Opportunity:

Healthier Colorado is an equal opportunity employer. We value a diverse workforce and an inclusive culture. Healthier Colorado does not discriminate on the basis of race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, citizenship, disability, and veteran status. We are committed to providing a work environment free from discrimination and harassment.

Primary Duties and Function:

The Digital Strategy Manager helps inform the strategic direction of Healthier Colorado’s online advocacy program, employing a combination of data analysis, testing, and messaging skills.

The role will be filled by a passionate advocacy professional with a fondness for using data to help develop the most effective digital advocacy program possible. Successful applicants will have a Bachelor’s degree and a couple to several years of experience, likely in the nonprofit or political fields, and a deep interest in using their skills to help improve the policies that affect Coloradans’ health.

The ideal candidate would also be interested in bridging the gap between online and offline organizing, motivating voters and activists, and cultivating donors to keep Healthier Colorado growing and to meet our ambitious goals. We’ll rely on this person to explore new tools, new communications channels, and new strategies for us to employ, so that we can reach our statewide audience with compelling, targeted messages.

The Digital Strategy Manager will join a team of policy, fundraising, grassroots organizing, and communications professionals who work very closely together on nearly every issue we undertake. A good fit for the role and organization will be a consummate team player and one who’s willing to learn from the other folks in the room – but also to buckle down on their own when necessary. Senses of humor and work-life balance are big pluses.

General Duties :

• General maintenance of Constituent Relationship Management and email tool (EveryAction)
• Development, setup, execution, and analysis of email testing
  • To include custom asks, email series and sequences, message testing, etc.
• Development, setup, execution of email segmentation and targeting strategy to maximize engagement
• Analysis of effectiveness of ongoing email list-growth efforts
• Donor database upkeep and donation tracking, including updates and compliance for Small Donor Committee donors
• Collaborate with Communications team to analyze and optimize digital advocacy strategy and tactics, including copy and graphical content creation and optimization
• Collaborate with Communications team to analyze and optimize digital advertising and promotion strategy and tactics
• Collaborate with Communications and Field/Organizing team to analyze and optimize text message and organizing strategy and tactics

Compensation:

Salary is commensurate with qualifications and experience. Healthier Colorado’s office environment is relaxed and a culture of accountability allows for significant workplace flexibility.

How To Apply:
Please email cover letter, resume and salary requirements to rsims@healthiercolorado.org – subject line: DIGITAL STRATEGY MANAGER.  Position open until filled. No phone calls, please.